Sunday, April 5, 2009

The iPhone "Gold Rush" Indeed!

Here's a great recent NY Times article about developers looking for the pot of gold at the end of the iPhone rainbow. It's wonderful hearing stories like this where a developer working for a struggling company moonlights and comes up with a game that generates a significant, six-figure bump to his income. Unfortunately there just aren't enough of these stories, especially when you consider the App Store currently features more than 25,000 products. The odds of getting rich are better than they are for buying a Super Lotto ticket, but then again, how much work is involved in paying a buck to the lottery?!

One of the things that's got to change here sooner rather than later is better discoverability. Sure, there are 25,000 apps but how many have you looked at? And even though featured lists, new release lists and other methods help increase discoverability, if you're like me you figure there are probably dozens of apps you'd be interested in but you haven't come across them yet.

I wonder if Apple will do something to better address this problem or will a third-party intervene with a clever solution?...

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